Over the weekend I had the rare opportunity of going to the Apple Store to actually buy something. I ended up in the 5th Ave location and was reminded of the beauty that is Apple. All of their products, packaging, and advertising have a very clean, clear, and simply beautiful aesthetic that makes me drool. And the tiny new iPod shuffle is no exception.
Two things struck me as I cradled my new purchase: the shuffle itself, and its packaging. The previous generation was so tiny that I didn't think smaller was possible, but the migration of the control dials from the unit itself to the headphones cord proved me wrong. Some people are skeptical of this approach, missing the visual ability to navigate through their tunes, but I personally think that this is a fantastic solution. I'm also glad that they got rid of the two switches from the previous generation - one for power, and the other for shuffling - and combined them all into one switch. Apple, you're so smart. And then there's the packaging. So beautiful. Please excuse the terrible photo I took... I was in too much a hurry to unwrap my shuffle to properly light and document its encasement, but let's just say that it's a testament to how Apple has a way of making each of their items, no matter how largely mass-produced, seem like your very own special treasure.
*enter sigh of happiness*.
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